A good product or service is not the only essential component for a successful business. You must also have a great marketing strategy to ensure customers find you and essential features during your checkout process to ensure customers complete their purchase successfully. This site is dedicated to providing a list of valuable resources for you to make your small software business the best it can be.

FEATURED RESOURCES

Strategies to Increase Sales and Discover More Profit - This FREE e-book, as it's name cleverly suggests, summarizes varies strategies to increase sales and discover more profit with your software business.

NorthStar Solutions' E-commerce Services - Increase Sales and Discover More Profit.  Find out why many new and established businesses alike are turning to NorthStar Solutions for their e-commerce solutions.

The Association of Shareware Professionals - Why continue to go it alone when you can tap into the knowledge and experience of hundreds of software developers, vendors, and other professionals?

SharewarePromotions - an experienced team of professional marketers specializing in software promotion. SharewarePromotions offers a wide variety of services ranging from web site review and feedback, Google AdWords, SEO consultation, shareware submission services, and web site log analysis.

The Web Developer's SEO Cheat Sheet - a very nice "cheat cheet" for Search Engine Optimization work. If you already have some knowledge of SEO, this may just be what you need!

Shareware Submission Services - have your shareware product(s) submitted to hundreds of web sites - quickly, easily, and very inexpensively. (Service currently unavailable due to a backlog of work.)

The Shareware Authors Resource Guide (SARG) - This FREE guide is very useful to any shareware author or someone thinking about becoming one.  Rated 5 out of 5 stars by independent reviewers.

Box Shot Software - When you include box shots with your product descriptions, it can significantly enhance the presentation.  It provides more "depth" to the picture, and generally can provide customers with a feeling that they are purchasing something tangible.  After trying several products, we highly recommend Insofta Cover Commander.  In fact, we were so impressed that we asked the makers to partner with us to offer other developers that use NorthStar Solutions e-commerce services a 50% discount (if you're a NorthStar Solutions partner, please Contact Us for more details).