Generating Revenue
An essential goal for your business is to make a profit. Here are a few ideas about how you can do so...
Marketing Tool Use your movie reviews as a marketing tool to attract visitors, and then sell movie-related products (t-shirts, posters, snack foods, videos, books, toys, etc.). If you already have some kind of online business, use your movie reviews to attract people to your web site, then add links to the other parts of your web site.
Amazon.com Associate Program Amazon.com sells books, videos, etc. on the Internet and are doing fabulously well at it. They also have a hugely successful Associate Program where you direct traffic to their web site and then get a percentage on any resulting sales!!! The whole process is extremely easy because all you do is refer the customer to them and they actually take the order, fill it, etc. For more information, see amazon.com.
AllPosters.com Affiliates Program Movie posters are another item that many visitors to your movie review web site might be interested in. AllPosters.com offers an affiliate program.
Advertising Once you get your web pages established and have enough movies to consistently attract visitors to your pages (again, using Movie Review Magic will help you do so especially fast), many businesses (such as local movie theaters, video stores, or even national businesses) may be interested in advertising on your site. Other movie-related sites or sites that sell the types of snack foods associated with watching movies could also be potential clients for advertising at your site. Also, theaters may be interested in contracting your services so that, for a fee, you publish their movie schedules on your site, and video stores may like the idea of you publishing a list of their new releases.
Subscriptions You could ask customers to purchase a subscription to your site, and possibly lock certain pages so that only people with a password can view the reviews. The key to this is to offer a few reviews for them to sample, get them hooked, then require a password for them to gain full access to all the pages. Crosswalk.com is an example of a site that offers a subscriber-based movie site.
Subcontracting Another idea would be to lease your online movie reviews to newspapers, magazines, etc. Your local newspaper is probably the best place to start. With more and more publications going online themselves, this idea has tremendous potential. One thing you may consider is being careful about signing any ?exclusive? contract clauses. By avoiding an exclusive clause, you can market your services to more than just one publication. Of course, you would probably want to make the look and feel of all the pages for each publication you contract with different, but you could easily do that with Movie Review Magic: just change the templates to create an entirely different color scheme and/or layout for you entire movie review site.
E-Commerce Solutions NorthStar Solutions can help you If you're selling subscriptions or merchandise from your web site. See an overview of our e-commerce services for more details.
With a little work, any of these ideas (or a combination thereof) should help you make your business a profitable, rewarding experience for you. So, get started now ...
Movie Review Magic will run on any computer with Windows 95/98, Me, 2000, XP or NT.